How COVID-19 triggered the digital and e-commerce turning point

It is the process of gaining attention of the customers, through the digital media. The ecommerce website of a company should put an easy process in place so that the customer browsing through the site can place an order. The software that makes this happen is called a shopping cart. Various companies have set up on-line information and marketing services that can be accessed by those who have signed up for the service and pay a monthly fee.

Why is it important to study e-commerce?

The knowledge of online stores will enable you to showcase your products effectively through electronic commerce, and E-commerce also allows companies to operate globally. That's because it allows you to put your products and services for sale in any part of the world.

When it comes to traditional commerce, you can only do business where you have set up your physical store. For them, the whole world is their playground if planned strategically. People from one corner of the world can easily order a specific product from another corner of the world with a few clicks. 

AI-based data analytics tools for the E-commerce sector that provide a host of benefits such as business intelligence, customer profiles, and online sale analysis. The main way in which e commerce will affect the economy, in general, is its impact on productivity and inflation. The continued expansion of electronic commerce could also lead to downward pressure on inflation through increased competition, cost savings and changes in sellers’ pricing behavior.

Web design

Banks such as ICICI Bank, HDFC Bank, State Bank of India have added secure payment gateways to process online bank­ing transactions quickly and safely. Large and Medium – These companies have designed their own websites to automate corporate purchasing. The high cost on invoices and purchase order copies including time are saved a great deal due to E-commerce and Internet phase.

• As integral as e-business may be to many small businesses, however, there will be small businesses that choose not to go the e-business route.


• Now that you have a general idea of all benefits of B2B eCommerce websites, it’s time to decide on the specifics for your business.


• Understand the business benefits of ERP-integrated e-commerce.


• Secondly, prioritizing your customer base can help you focus on a targeted market.


• Brings buyers and sellers together and facilitates transactions.
• The paper tries to fill this gap and argues that understanding multi-channel customer behavior is crucial for ML tasks such as recommending products and predicting purchases.

In today's world, shoppers who may not have shopped online were forced to when brick-and-mortar stores closed and/or only offered buy-online-pickup-in-store options. Ecommerce makes it possible for people to open the doors of their very own virtual stores. 

Selling online makes it easier for small, specialized stores and big brand outlets to reach a wide audience. And, just like traditional businesses, ecommerce has its advantages and disadvantages. Let’s take a look at the realities of running an online store. Many retail e-commerce apps use online marketing techniques to get customers to use the platform.